Create written material for multi-platform use to support and promote radio and audio content

This standard is about creating written material for use across a range of media platforms to support, and promote radio and audio content.
 
This can involve writing content for a website or to post on social media, and may involve writing promotional material for a station or programme content, for marketing purposes, or for programme and listings guides.
 
This standard is for those who write material for multiplatform use in radio and audio.

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1. write in a style that is suitable for the target audience and for the purpose of the communication
2. follow writing conventions, style guides and organisational policies
3. structure  written content so that it is easy to read and navigate
4. produce captions or descriptions to accompany visual assets or radio, audio and video clips
5. provide clear, and accessible wording for any hyperlinks
6. make use of search engine optimisation techniques in your writing
7. proof-read your copy and correct any errors
8. check that information contained in the written material is accurate
9. check and confirm that material is accessible
10. check that the content of written material complies with legislation, industry regulations and organisational guidelines
11. deliver written material to agreed lengths and to deadlines
12. inform colleagues without delay if difficulties arise

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1. the conventions, constraints, possibilities and opportunities presented by the target platform for communicating with written material
2. how to clarify the purpose of the written material, the platform or platforms for its distribution and the target audience for the radio or audio content
3. the principles of grammar, punctuation and spelling, and the tools and methods for checking these
4. the importance of varying language, content and writing style to engage with different target audiences
5. how to tell a story, present arguments, summarise complex information, and communicate key points
6. the difference between fact and comment
7. how to structure written material and content for the target audience and within the conventions of the delivery medium
8. how to write and structure text for a non- linear medium
9. the importance of accessibility and who is responsible for it
10. how to achieve search engine optimisation through the use of key words when using written material for on-line platforms
11. the availability of other assets e.g. visual, radio, audio or video clips to supplement the written material
12. how to comply with legislation, industry regulations and organisational guidelines
13. timescales, deadlines and the amount of text required for multi-platform use

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3

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2027

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Current

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Original

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ScreenSkills

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SKSRAC11

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Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

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create; radio; audio; content; media platforms; promote; written material; visual assets; target audience; deadlines; multi-platform use;

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