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Work to a brief for radio and audio content

URN: SKSRACC5
Business Sectors (Suites): Radio and Audio Content Creation
Developed by: ScreenSkills
Approved: 2024

Overview

This standard is about working to a specific brief for required radio and audio content and is relevant to meeting a particular brief as a member of a production team or being commissioned as a freelance or independent producer by a client.
In some circumstances, it may involve a competitive commissioning process.
 
This standard is for those who work to a brief in the radio and audio industries.

Performance criteria

You must be able to:

  1. engage with the person who has set the brief for radio or audio content
  2. identify the objectives, budget, intended target audience, timescales and medium for the radio or audio work
  3. agree with relevant people the resources you are expected to work with
  4. agree areas of responsibility with relevant people, confirming the requirements of the brief
  5. keep the person who has set the brief informed of progress at agreed intervals
  6. offer viable alternatives with the person who has set the brief if problems or obstacles arise
  7. develop radio or audio content that meets the objectives for the work
  8. deliver the radio or audio content on time and to budget

Knowledge and Understanding

You need to know and understand:

  1. the context for the brief: the style, culture and editorial policy of a specific station or other commissioner
  2. the genre and the format for the radio or audio commissioned content
  3. where to obtain reliable information about the brief, objectives, budget, target audience, timescales and medium
  4. how to communicate effectively with editors or commissioners or and clients
  5. techniques for questioning and listening and asking pertinent questions to establish the fixed and negotiable elements of the brief
  6. different ways of responding to respond to a brief for radio and/or audio content
  7. how to factor in contingencies and respond to changing circumstances
  8. how to write up a brief and the formats it might be in

Scope/range

Scope Performance

Scope Knowledge

Values

Behaviours

Skills

Glossary

Links To Other NOS

External Links

Version Number

3

Indicative Review Date

2027

Validity

Current

Status

Original

Originating Organisation

ScreenSkills

Original URN

SKSRAC7

Relevant Occupations

Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

SOC Code

Keywords

radio; audio; content; brief; commissioning; objectives; timescales; budget;