Create visual content for use in radio and audio productions

This standard is about the process of radio visualisation; creating visual content to accompany radio and audio content and help engage audiences consuming audio on a range of platforms and devices.
 
This standard is for those who create visual content for use with radio and audio content.

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1. select equipment to capture original visual content for use in radio and audio
2. set up and check equipment and settings and where necessary carry out a white balance
3. capture still or moving images in the appropriate medium and format to create visual content for radio and audio use
4. monitor technical quality against quality requirements during the capture process
5. check that sufficient and relevant content for the intended purpose is recorded
6. confirm that visual content from existing sources is in appropriate formats
7. cut, edit and caption video content using industry standard video editing tools
8. crop, edit and resize static images using industry standard image manipulation tools
9. save visual content in the format for its use in radio and audio productions
10. compress assets to meet requirements
11. produce visual content that takes account of the conventions and limitations of the platform or device for which it is intended
12. deliver visual content to deadline, and within any budget limits
13. label assets and content according to protocols

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1. the basic brief for the visual content; editorial and creative intent, target audience of the radio or audio content and platform
2. how to obtain the required visual content; whether from existing sources or original capture in appropriate formats
3. the basic principles of photography, film or video making, in terms of image composition and framing and the  variety of shots needed for editing purposes
4. how to check and test equipment in line with manufacturer’s instructions
5. when and how to carry out a white balance check
6. the use of basic lighting techniques
7. the operating characteristics of various devices  able to capture still or moving images; and the limitations of the equipment at your disposal
8. how to keep yourself up-to-date with the latest technology and developments relating to radio and audio visualisation
9. how to use industry standard image manipulation tools
10. how to use industry standard video editing tools
11. the quality and other implications of different codecs and compression rates
12. the appropriate protocols for saving and labelling assets
13. the timescales for sourcing, capturing and editing visual content for radio and audio use, and where necessary, the budget

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3

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2027

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Current

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Original

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ScreenSkills

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SKSSC33

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Station Manager, Production Coordinator, Studio Manager, Radio Presenter, Technical Producer, Broadcast Assistant, Assistant Producer, Producer, Executive Producer, Drama Producer, Comedy Producer, Documentary Producer, Podcast Producer, Audio Producer

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audio; radio; create; visual content; brief; editorial; creative; intent; visualisation. equipment;

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