Identify and obtain graphic materials for retail displays

This standard is about identifying, obtaining and choosing graphic materials including signs and tickets to make retail displays more attractive and informative to customers.

This standard is for staff with retail display responsibilities.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Identify and obtain graphic materials for retail displays

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1. use the design brief and information about the layout to identify the graphic materials required for retail displays
2. identify the types and quantities of graphic materials you need to obtain and the associated costs, delivery dates and delivery addresses following your workplace procedures
3. confirm what graphic materials are required following your workplace procedures
4. choose graphic materials that are consistent with relevant legislation, your workplace procedures, brand guidelines and the design brief
5. use accepted ways of describing the type and quantity of graphic materials required following your workplace procedures
6. confirm that proposals for using graphic materials are consistent with your workplace procedures, brand guidelines and the design brief
7. specify clearly to suppliers what graphic materials are required for retail displays following your workplace procedures

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1. how to identify the requirement for graphic materials and the factors affecting their use and style
2. how to check the interpretations of the graphic materials that you need to obtain
3. how to choose graphic materials and say how they should be used
4. how to check that proposals for graphic materials are consistent with your workplace procedures and brand guidelines
5. how to brief suppliers about requirements
6. the function graphic materials play in retail displays
7. the function graphic materials have in attracting retail customers and giving them information
8. approaches to using graphic materials for different types of merchandise
9. your workplaces procedures and brand guidelines
10. relevant legislation relating to graphic materials
11. the accepted ways of describing types and quantities of graphic materials so that suppliers understand what is required following your workplace procedures
12. your workplace procedures and requirements for ordering graphic materials
13. who the relevant decision makers are
14. who can supply graphic materials

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3

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C332

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Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Merchandiser

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7111

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Retailing; retailers; identifies; identifying; sources; sourcing; acquires; acquiring; graphics; images; pictures; visual merchandising

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