Interpret requirements for retail displays

This standard is about interpreting requirements to identify what is required for retail displays. Retail displays may be in-store or window displays.
This standard is for staff with retail display responsibilities.

When you have completed this standard you will be able to demonstrate your understanding of and ability to:

• Interpret requirements for retail displays

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1. use design information to identify the purpose of retail displays, the merchandise that will be used and how the merchandise will feature in retail displays
2. interpret the requirements for retail displays in line with your workplaces procedures, brand guidelines and relevant legislation where there is scope for interpretation
3. check any interpretations with the correct person before work starts on putting retail displays together following your workplace procedures

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1. how to identify the purpose of retail displays from design information
2. how to identify the merchandise that will be used
3. how retail displays attract the interest of customers and persuade them to make buying decisions
4. the role of retail displays in marketing, promotional and sales campaigns and activities
5. good practice in creating retail displays that have the visual effect required
6. your workplace procedures, brand guidelines and relevant legislation for merchandising and retail displays
7. sources of information about the merchandise that will be used
8. who to check the required interpretations with

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4

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2030

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Current

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Original

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Skillsmart Retail

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SSR.C330

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Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers

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7111

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Retailing; retailers; interprets; interpreting; determines; determining; needs; visual merchandising

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