Explore and develop markets with different countries or diverse cultures

This standard is for anyone who is exploring and developing markets with different countries or cultures. You need to identify expectations of products and services in current and new markets, respond to the needs of these markets, test your ideas, develop processes to implement them, recognise opportunities for the future.

This standard is for anyone who is involved in exploring and developing markets with different countries or diverse cultures.

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1. explore and compare opportunities in current and new markets
2. carry out research about trends, preferences, values, sensitivities, cultural expectations and buying patterns of customers in other markets
3. identify opportunities to develop products and services for existing and new markets
4. respond to the needs of chosen markets with offers of products and services
5. test or pilot your products and services that meet the expectations of the country or culture in your chosen market
6. collate ideas from different countries or cultures that may help you to be more innovative in your international business strategy and operations
7. use processes and procedures that take account of the key differences and similarities in working practices, laws, regulations, values and attitudes in other countries or cultures
8. identify the language requirements and options for language support for the chosen markets
9. identify barriers to international business development and methods to overcome these
10. manage products and services between your organisation and its customers to promote sustainable relationships and growth
11. monitor performance of your organisation in other countries and cultures and review your products and services

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1. the importance of cultural competence in the context of diverse, global working environment
2. how to avoid decisions based on common perceptions, bias, stereotypes, prejudice or old information
3. how to promote cultural competence within your team and organisation
4. the key political and historical factors that affect offering products and services in another country or culture
5. how differences and similarities between your own and other people’s cultural behaviour may affect offering products and services
6. the preferences and cultural differences and similarities of the people in your chosen market
7. how to promote respect and inclusivity in the workplace
8. how your own and other people’s values and beliefs may change as a result of cultural influence on products and services
9. the variety of opinions about people from different countries or diverse cultures
10. the sources of information about different countries or diverse cultures
11. the variety of communication techniques and styles used by yourself and the people from the countries or cultures
12. the challenges in communicating with people from different cultures
13. the ways to minimise misunderstanding and improve communication with people with a different first language to you
14. the language support required for customer service in other countries
15. the translation services required for your products and services
16. the range of challenges in communicating with people from another culture who share the same first language with you
17. your own or other people’s cultural, local or community knowledge, interpersonal skills
18. the types of training or support to develop your skills and competencies for working with people from different countries or diverse cultures
19. the intercultural skills’ training
20. the courses or awareness programmes about other countries
21. how to develop products and services for your chosen markets in other countries or cultures
22. how to review your products and services to identify whether they need translating or tailoring to appeal to people from different countries or cultures
23. the factors that may affect the development of new markets in other countries
24. the market expectations of your products and services in other countries
25. the financial environment, legislation, technological capacity and other factors in the chosen markets
26. how to adapt your products and services in terms of names and content, packaging, positioning, price, marketing materials, marketing methods and sales techniques to appeal to your chosen market and its distribution channels
27. the relevant equality and diversity legislation
28. the relevant regulations and legislation affecting international trade

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1

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2030

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Current

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Original

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Instructus

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CFAIWS6

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Administration, Administration and Secretarial Occupations, Architecture, Arts, Media and Publishing, Associate Professionals and Technical Occupations, Building and Construction, Child Development and Well Being, Communications, Construction, Planning and the Built Environment, Corporate Managers and Senior Officials, Customer Service Occupations, Elementary Cleaning Occupations, Elementary Occupations, Elementary Personal Services Occupations, Elementary Sales Occupations, Elementary Security Occupations, Engineering Professionals, Financial Institution and Office Managers, Functional Managers, General, Government and Related Organisations, Hairdressers and Related Occupations, Health, Public Services and Care, Hospitality and Catering, Housekeeping Occupations, Information and Communication Technology, Language, Literature and Culture, Law and Legal Services, Librarians and Related Professionals, Managers and Proprietors in Hospitality and Leisure Services, Managers and Senior Officials, Managers in Distribution, Marketing and Sales, Media and Communication, Performing Arts, Personal Services Occupations NEC, Process, Plant and Machine Operatives, Production Managers, Protective Service Officers, Quality and Customer Care Managers, Research Professionals, Retail and Commercial Enterprise, Retailing and Wholesaling, Sales and Customer Services Occupations, Sales Assistants and Retail Cashiers, Sales Related Occupations, Secretarial and Related Occupations, Service Enterprises, Skilled Trades Occupations, Sports and Fitness Occupations, Systems Support, Transport Associate Professionals, Transportation Operations and Maintenance, Travel and Tourism, Warehouse and Distribution, Administration and Law, Legal Associates

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4159

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language, communication, international, abroad, new market, English, foreign, cultural awareness, culture, communication, prejudice, misunderstanding, discrimination, customers, services, products, import, export, business development, training, local communities

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