Title	Suite(s)	Originator Suite
Identify opportunities to maintain and increase revenue	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Research Customer Needs	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Prioritise Your Target Customer	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Focus your resources upon those marketing activities offering the best return	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Plan Your Selling Activities	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Manage Marketing and Sales Budgets	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Target and Promote your products/services effectively	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Make sure that your customers can access your products and services	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Plan and monitor the work of sales teams	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Plan the promotion of your products and services	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Determine Opportunities for International Sales	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Use Customer Information Effectively	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Manage the Buying in of Marketing Services	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Work with Suppliers of Marketing/Sales Services	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Prepare sales proposals and deliver sales presentations	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Sell products and services to customers	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Negotiate sales of products and services	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Manage Sales Relationships with Customers	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Provide after sales support	1	Marketing and Sales Standards for non-specialists (Council for Administration)
Evaluate the effectiveness of marketing and sales activities	1	Marketing and Sales Standards for non-specialists (Council for Administration)

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